In its future warehouse, the world-famous Breton brand Guy Cotten puts SCALLOG robotics at the heart of its logistics performance!

Designer and manufacturer of the emblematic “yellow raincoat”, Guy Cotten has been dressing professionals and sea lovers for more than 60 years, on all continents. In order to support its strong development, in France and internationally, the family business is now investing in its logistics, by acquiring a new automated warehouse with the SCALLOG “Goods to Person” robotic solution, inaugurated in the 1st quarter of 2026!

Founded in 1964 in Concarneau, the Guy Cotten family business is now a reference in “high-end” professional clothing for protection against bad weather. As part of its local and responsible approach, Guy Cotten designs and manufactures on its production sites in Brittany, in Trégunc (Finistère) and Landaul (Morbihan). Recognized worldwide, the emblematic Breton brand, represented by a little yellow man with horizontal arms, markets its wide range via a large network of distributors and two subsidiaries, in England and the United States. Faced with the new purchasing behaviour of its BtoB customers, synonymous with  the rise of retail order preparation, Guy Cotten is now reinventing its logistics in order to combine performance and quality of life at work. As such, the company will equip itself at its production site in Trégunc in the first quarter of 2026 with a new latest-generation warehouse, with a surface area of 6000 m², which will integrate the SCALLO G “Goods to Person” solution– 126 mobile shelves including 18 mesh pallet racks transported by 4 robots to the operators in the stations. As a result, a majority of retail order preparation flows will be automated and therefore accelerated in order to guarantee Guy Cotten efficient and agile logistics, in a quality working environment and the well-being of operators!

As Julien Bertholom, Guy Cotten’s Export Sales Assistant, tells us: “In a context of growth and changing purchasing behaviour, which is reflected in more small orders, we need to innovate to gain in agility and productivity, from production to delivery. In order to control our logistics while improving our working conditions, we have chosen to automate our order preparation with SCALLOG, a 100% made in France Goods to Person robotic solution – from goods to operators, in our new warehouse.”

Innovate in its logistics to adapt to changes in BtoB purchasing!

For more than 60 years, Guy Cotten, historically dedicated to fishing, has been offering durable and effective clothing to professionals exposed to bad weather, in the world’s seas, fields and city centers. It represents a turnover of around 20 million euros, 45% of which is exported. Over the years, its range, manufactured mainly in Brittany and marginally in Madagascar, has expanded considerably, in order to meet the needs of professionals in agriculture, construction, cruise passengers and lately women fishermen. Today, Guy Cotten’s logistics department must ensure the management and storage of 1,660 references and the shipment of 680,000 pieces per year!

Faced with the expansion of its range and the multiplication of small orders, Guy Cotten must rethink its logistics in 2025 in order to densify storage and accelerate processes in order to compress lead times, from production to delivery. To meet these challenges, the company chose to redevelop an existing warehouse in Trégunc, in the direct vicinity of its production workshops, which had to be automated to optimize flows and operational efficiency, particularly in retail preparations, while saving space.

The SCALLOG Goods to Person robotics solution meets Guy Cotten’s needs and challenges in every respect.  Julien Bertholom explains the reasons for choosing Guy Cotten in May 2025 “In addition to being 100% French and at the best costs, the SCALLOG solution is the most suitable technological automation solution for the configuration of our new warehouse on a single level, which will make the most of every m².”

Manage a majority of order preparation flows from SCALLOG!

Operational in the first quarter of 2026 in the new warehouse, the SCALLOG solution, deployed over an area of 500 m², will include 126 mobile shelves, including 18 mesh pallet racks dedicated to high-turnover products that will be transported by 4 robots to a picking station and a pallet replenishment station. The SCALLOG automated area will include 1500 references of all rotation classes, i.e. one month of storage, and will manage a majority of the retail order preparation flows.

In addition to densifying storage, the SCALLOG solution will considerably speed up order preparation, from flows to processes. Indeed, the operator who will be in the station will be able to prepare
30 orders simultaneously, being accompanied at all stages. On-screen indications and light beams tell him the product and the quantity to be taken from the shelf and where to place them on the apiary. In order to go further in the optimization of handling, the packaging of order preparation will be carried out directly at the station.

The optimisation of order preparation will be carried out in parallel with an improvement in working conditions. The SCALLOG solution will provide operators with an ergonomic and silent working environment where goods come to them; they free themselves from travel – 10 to 15 kilometres saved daily, stress, bad gestures and awkward postures, which are factors of MSDs. Julien Bertholom concludes: “In addition to optimising working conditions, the SCALLOG solution will enable us to develop the versatility of our employees, which is a guarantee of efficiency and fluidity in our supply chain.”